As Realtors, we "sell" South Salt Lake for a living. People are looking for more than an house. People are looking for a "home." We know what sells a home parks, good schools, shopping and safe neighborhoods.
Areas with the highest home ownership have all of these. This is not just our opinion. It is proven in research across Utah.
It takes some coaxing to get people to look at South Salt Lake when they are shopping for a home. Most people are pleasantly surprised when they look a little deeper.