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Second Utah Apple store may be coming to Murray

Published April 6, 2011 10:24 pm

Tech • Web jobs posting points to Fashion Place as an alternative to Gateway.
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IPhone and iPad fans who have waited countless hours at Salt Lake City's Gateway Apple Store to buy the latest must-have gadget may finally have the choice of waiting in a different line for Apple's next product.

The Cupertino, Calif., company's official website states that a second Apple store will eventually open at the Fashion Place Mall in Murray.

The employment section for Apple's website is soliciting applications for jobs for new stores opening in Murray, Anchorage, Alaska, Little Rock, Ark., and Valencia and Glendale, Calif. No date was given on when the Fashion Place store will open.

On Monday, Apple posted positions on its site for a future store, ranging from managers to members of the Genius bar, the store's technical support representatives.

Despite what the company website said, on Wednesday an Apple spokeswoman would not comment on whether a store was opening in Murray. Nicole Spreck, director of corporate communications for the Chicago-based General Growth Properties, which owns and operates the Fashion Place Mall, would not confirm the opening. She referred calls to Apple officials.

If a store opens at the Murray indoor mall, located at 6191 S. State St., it would be Apple's second retail location in Utah. The first store opened at The Gateway in November 2005. The Gateway store has been the site of long lines at the launches of some of Apple's most popular products, including the iPhone and iPad.

The company's first two retail locations opened on the same day in Fairfax County, Va., and Glendale in 2001. There are now more than 320 locations in 11 countries, including Japan, China and Switzerland.

Steve Bain, owner of the authorized Apple retailer, Simply Mac, says he welcomes the arrival of a new Apple store and claims it won't have a negative impact on his business. One of his six stores in Utah is located on Fort Union Boulevard, about two miles from the Fashion Place Mall.

"Any time Apple builds a company retail store, it increases awareness of Apple products and services, and all parties selling Apple products benefit," he said.

"The Utah population and the Utah culture is more Apple friendly and more supportive of the brand and products" than other cities of similar size, he said. "It's because we're a more tech-savvy consumer with a higher education base."

In the past 10 years, Apple has become a major force in personal electronics, first with the sale of its iPod music player, continuing with the success of its iPhone mobile phone in 2007, and with the more recent introduction of its iPad computer tablet.


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