This is an archived article that was published on sltrib.com in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

In this week's installment of "Three Questions," Scott Sherman talks with Adam Nelson, a lead creative force behind the Gingerbread Cookie Factory holiday display at the downtown Deseret Book store.

The 25-foot-long, 12-foot-high display took four months to build. The machine, whose whimsical features have been described as Charles Dickens meets Dr. Seuss, releases gingerbread scent throughout the store and has hidden speakers that play clanks and clonks as if the factory were really producing cookies.

To add to the effect, onlookers can grab a free gingerbread man cookie from the end of the machine. (Watch a behind-the-scenes video of the creation of the machine at http://bit.ly/rIUv2r and get more details on how it works at http://bit.ly/u5lqLS.)

Each week, social media editors Kim McDaniel and Scott Sherman will ask three questions of a newsmaker. Some questions will be serious, some fun and others out of left field. The goal is to look at news from a different angle.

If you have suggestions for future "Three Questions" guests or questions you would like asked, leave them in the comments section, email them to webmaster@sltrib.com, tweet them to @sltrib or contact us on Facebook at www.facebook.com/saltlaketribune.