"The design of the new Utah Travel Guide unites the look and feel of the state's flagship publication to the Utah Office of Tourism's new website, www.VisitUtah.com," said Leigh von der Esch, managing director of the tourism office. "Having the guide and website complement each other in both look and content, and the addition of the companion pieces, has allowed us to bring the photography to the forefront in this edition.
"In our experience, it is the indelible images of the places and people of Utah that best stimulate the imagination of potential visitors."
The brochure is also different in that four different guide covers were printed, highlighting different experiences hiking, canyoneering, mountain biking and skiing.
Sections in the new guide include Utah's scenic parks and public lands, Olympic venues, skiing and other winter activities, water sports, hiking and climbing, biking, wildlife adventures, off-roading, golf, accessibility, guides and outfitters, and arts, history, culture and events.
Included are referrals to the www.visitutah.com website for more comprehensive listings of accommodations, guides and campgrounds.
The state printed 75,000 copies of the guide and the regional inserts. Copies are being distributed to tourism offices and welcome centers. For a free copy, call the Utah Office of Tourism at 801-538-1900 or 1-800-200-1160.
To get a guide
For a free copy of the Utah Travel Guide and its companion regional editions, call the Utah Office of Tourism at 801-538-1900 or 1-800-200-1160. Copies also are distributed at tourism offices and welcome centers.
O Utah Office of Tourism's new website, www.VisitUtah.com