(Pierce, by the way, isn't related to yours truly.)
Montgomery starred as Samantha Stephens, a real-life witch who married a mortal advertising executive, Darrin (Dick York and, later, Dick Sargent). Darrin insisted Sam live as a "normal" housewife, but with a meddling witch mother-in-law, Endora (Agnes Morehead), and all sorts of witch/warlock relatives, something crazy was always happening.
"A lot of people think it's weird that I would be so obsessed with a show like this, but 'Bewitched,' to me, is the reason television was created," Pierce said, citing its mix of "suburban life and a fantasy world."
Pierce's book began as a series of blogs on the "Bewitched" fan site harpiesbizarre.com. He decided to celebrate the show on its 40th anniversary when he learned that Sony, which owns rights to "Bewitched," wasn't planning anything. "So I was writing about what it would have felt like to watch the show for the first time."
His blog posts were highly entertaining a mix of analysis, trivia, inside information and included bits about what was going on in America when the episodes first aired. "Bewitched" fans loved them.
So Pierce who knew nothing about writing or publishing a book gathered a collection of the first-season blogs and sent them to BearManor Media which has published a number of TV and film-related books and they bought it.
While the book is written for fans, The Bewitched Fan Book doesn't completely fawn over the show. Pierce takes a tough line at times. (The book is available at BearManorMedia.com.)
"That's why I think my book is different because I don't think every episode is that great," he said. "There's a few that I never watch because they're just horrible. However, the worst ones are better than anything that's on TV nowadays, I think."
Scott D. Pierce covers television for The Salt Lake Tribune. Email him at email@example.com; follow him on Twitter @ ScottDPierce.