"What they're saying is: They want to have a chance. They want to have the ability to protect themselves and their families if they are in a situation like what happened in the movie theater," Rutan said.
Day-to-day gun sales frequently fluctuate, but the numbers also look strong outside of Colorado, too.
Seattle's home county, King, saw nearly twice as many requests for concealed pistol licenses than the same timeframe a year ago. Florida recorded 2,386 background checks on Friday, up 14 percent from the week before. Oregon checks on Friday and Saturday were up 11 percent over the month prior. Four days of checks in California were up 10 percent month-to-month.
During the past decade, June and July have consistently been the slowest months for gun sales, according to FBI data.
Jay Wallace, who owns Adventure Outdoors in Smyrna, Ga., found that his sales on Saturday were up 300 percent from the same day a year ago making it one of the best Saturdays his business has ever had. He said customers are often afraid when there's a gun-related tragedy that some lawmakers might try and push through an anti-gun agenda.
"We shouldn't let one sick individual make us forget and lose sight of freedoms in this country," Wallace said. A few members of Congress have talked this week about the need for tougher gun laws, though political leaders in Washington have shown no sign of bringing up such measures any time soon.
Authorities have said that the suspected Colorado shooter, James Holmes, methodically stockpiled weapons and explosives at work and home in recent months. He purchased thousands of rounds of ammunition and a shotgun, a semi-automatic rifle and two Glock pistols, authorities said.
On Friday, clad in head-to-toe combat gear, he burst into a midnight showing of "The Dark Knight Rises," tossed gas canisters into the crowd and opened fire. The shooting killed 12 people and wounded dozens of others.
Police in the Denver suburb of Aurora say Holmes also booby-trapped his apartment. Holmes is now in solitary confinement at a local jail.
The rise in gun sales reflects but one of the anxieties created by the shootings. Since the massacre, there have been reports of chaos at movie theaters, apparently sparked by misunderstandings or careless words.
A confrontation with an intoxicated man in an Arizona theater caused about 50 people to flee, authorities said. A southern California man was arrested after authorities say he made allusions to the Aurora massacre after the movie didn't start on time. In New Jersey, a showing of "Batman" was canceled after someone stood up during the movie, opened an emergency exit and then returned to their seat.
About 90 minutes into a Monday night showing of "Batman" in Santa Monica, Calif., a commotion caused some girls to shriek and two dozen people to sprint for the exit, jumping over seats and pushing each other out of the way. It turned out that a large man with a backpack was actually not a threat and was simply having a medical problem.
"This was nothing, and yet it startled us and rattled us so much," said moviegoer Paria Sadighi.
Nationally, the shootings have triggered a fierce debate over gun control and whether government has a role in reining in the ownership of firearms.
Gun sales often fluctuate based on news events, especially whenever people think the passage of more restrictive gun laws is imminent. Sales spiked following the election of President Barack Obama, when weapons enthusiasts expressed fear that the Democrat might curtail gun rights. FBI figures also show background checks for handgun sales jumped in Arizona following the shooting of U.S. Rep. Gabrielle Giffords in 2011.
"It's not uncommon for us to see spikes in requests for concealed pistol licenses when there's a significant gun-related tragedy," said Sgt. Cindi West of the King County sheriff's office in Washington state.
Some Democratic lawmakers in Congress cited the shooting as evidence of the need for tougher gun control laws particularly a ban on high-capacity ammunition magazines. Congress, however, hasn't passed strict legislation in more than a decade.
Funerals begin for theater shooting victims
A Colorado father killed in last week's theater shootings will be the first to be laid to rest.
A funeral service for 51-year-old Gordon Cowden was planned for Wednesday. He had gone to the midnight showing of the new Batman movie with his two teenage children.
Cowden was the oldest of the 12 people killed at the "Dark Knight Rises" showing. The businessman's teenage children escaped unharmed.
Later this week, families of other victims planned to say their goodbyes.
Funerals were planned in towns from San Antonio, home of aspiring sportscaster Jessica Ghawi, to Crystal Lake, Ill., hometown of Navy intelligence officer John Thomas Larimer.
Also Wednesday, residents of the apartment building where suspect James Holmes lived are waiting to see if they could return home.