"We must come to you our community, our readers and our friends to help us over this hurdle," Aaron says in a video on a website, saveq.org, designed to take donations.
For a donation of $40 a year in Utah (and $50 elsewhere in the United States), Q Salt Lake will mail donors the magazine to their homes.
For $100, donors also get a thank-you card signed by the staff, as well as a DVD copy of "Milk."
For a $1,000 donation, a donor gets all that, two tickets to Q's Fabby Awards ceremony, and his or her name listed in the magazine from now on.
For $5,000, one gets all that, plus Aaron will host a private dinner.
And for $10,000, the website says, the donor will receive "undying love, a sticker the size of Mars, perhaps you should name it. A huge thank you would have to be the beginning."
As of Thursday afternoon, the fund drive has raised $15,180. that leaves $24,820 to go. And the clock is ticking.
(By the way, there's a blooper reel of Aaron recording the above message posted on YouTube, too. It goes on three times as long as the message itself.)