New York • Walmart Stores Inc. on Wednesday will officially launch a mail subscription service, called Goodies, that lets shoppers discover new foods from the comfort of their homes.
For a monthly fee of $7 that includes tax and shipping, customers get a box of five to eight hand-picked, sample-size food items, ranging from organic to ethnic products that are not currently carried on Walmart's shelves. The world's largest retailer began testing the service three months ago and so far has 3,000 subscribers. For November items include pumpkin souffle mix, white cheddar popcorn and dark chocolate-infused Quinoa bars.
Walmart told reporters in late May that its research division Walmart Labs was creating a food subscription service, but the company didn't offer many details.