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KUTV-Ch. 2 sweeps to demographics win, too

Published December 21, 2012 10:16 am
This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

There's an update to the November TV ratings sweeps - and the story remains the same for the late-night local news.As was the case with the household ratings, KUTV-Ch. 2 won among the all-important 18-49 and 25-54 demographics, with KSL-Ch. 5 second; KSTU-Ch. 13 third; and KTVX-Ch. 4 fourth.(The demos are far more important to the local stations than household numbers, because those are the numbers they use to sell advertising.)Here's how the ratings look for live plus same day (viewers who watched live or DVR'd and watched with 24 hours) for the Monday-Friday late newscasts:HOUSEHOLD RATINGSCh. 2 - 12.7Ch. 5 - 6.8Ch. 13 - 4.8Ch. 4 - 4.3PERSONS AGES 2+Ch. 2 - 171,000Ch. 5 - 98,200Ch. 13 - 81,700Ch. 4 - 52,500ADULTS AGES 18-49 RATINGCh. 2 - 4.4Ch. 5 - 3.5Ch. 13 - 2.7Ch. 4 - 1.6ADULTS AGES 25-54 RATINGCh. 2 - 6.0Ch. 5 - 4.5Ch. 13 - 3.5Ch. 4 - 2.1






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