"Air quality is a big benefit," he said. "The bikes have GPS on them, so they'll literally track the amount of toxic pollutants and carbon dioxide that we're not releasing into the atmosphere. Along with that, there's also obvious health benefits and an enhancement to public transit."
What started out as a European idea shared resources and bikes strewn around the city has grown up into a legitimate enterprise. The programs used in Denver, Minneapolis, Chicago and Washington, D.C., with high-tech checkouts and tracking capabilities, are the kind GREENbike will emulate.
The success of the program has several other cities riding on the bandwagon. Miami launched DecoBike in 2011 with 1,000 bikes at 100 stations, while New York City's multimillion-dollar project with 10,000 bikes and 600 stations will launch this April.
For Bolte, it made sense to start small, test the waters,and gain a following. GREENbike will launch in April with 10 stations and more than 100 bikes. With increased funding and word of mouth in an active community, he hopes to expand the project across the valley.
Greg Reid, community relations director at SelectHealth, is hoping for rapid expansion as well. Already a major sponsor of the Downtown Farmers Market, SelectHealth was quickly on board as the primary sponsor. Like the Farmers Market, GREENbike fit in perfectly with the company's goal of improving health throughout the community.
"It's our hope that this program does well," Reid said. "We'd like to see this extend out to Murray and the University of Utah. We want to be hands-on and very supportive and watch it go and grow."
GREENbike will start at $5 per day, with the opportunity to purchase a yearly membership for $75. Those who work for Salt Lake City and employees of sponsoring companies also may qualify for a discount.
At a glance
In 2012, Utah was ranked 13th on the League of American Bicyclists' listing of bicycle friendly states, up from 31st in 2011.
In Colorado, 43 percent of Denver B-Cycle users said they replaced car trips with bike rides.
The average American household spends $8,758 per year on car payments and operating costs, more than it spends on food.