Sub Zero Ice Cream & Yogurt, the Utah company that sells customized, flash-frozen ice cream that doesn't require freezers, will be featured on ABC's Shark Tank at 8 p.m. on Friday.
Jerry and Naomi Hancock, the creators of Sub Zero, team up to pitch their concept to a panel of Shark Tank judges. During the show, many Sub Zero locations around Utah will be hosting in-store viewing parties with liquid nitrogen demonstrations. The owners will also be hosting a party at the company's Provo Town Center mall location beginning at 7:30 p.m. on Friday, providing free samples to attendees.
"Participating on Shark Tank is a big step for our growing brand," said Jerry Hancock, CEO of Sub Zero Ice Cream & Yogurt. "We have been steadily opening new franchises across the nation, and we're excited for the awareness this opportunity will provide. We invite people to come to the stores and share in this exciting opportunity with us."