When David Cole and Peter Erickson launched Epic Brewing Co. in May of 2010, they boasted about being the only Utah operation to make "big" beers, or those with an alcohol content higher than 4 percent by volume. (In Utah speak, that's the same as 3.2 percent by weight).
That is changing this month as the owners of Epic will soon start selling lower alcohol beers under the name Unsacred Brewing. Cole and Erickson would rather not let fans know that Unsacred's low-alcohol beers are connected to Epic. In a news release sent out Monday announcing the launch of Unsacred Brewing, the owners didn't include their names or mention the Epic brand.