In the Five Wives' case, Ogden's Own Distillery attempted to sell its vodka to Idaho bars and liquor stores. The Idaho liquor agency refused to permit its sale in the state, claiming that the product's "concept" was "offensive to a prominent segment of our population."
Idaho's population is 27 percent LDS, and the vodka's name could be seen as a reference to polygamy. The label also showed a photo of a group of five women in bonnets, lifting their skirts to show their petticoats, with kittens stuffed in pockets over their crotches.
When Ogden's Own threatened a lawsuit, and the controversy went national, the liquor board backed down to a point. The vodka is only available through special order, meaning it cannot be stocked on shelves or prominently advertised.
"Because the value of speech is a completely subjective determination that can vary from person to person, the First Amendment does not permit government officials to impose their individual preferences on the public," the Jefferson Muzzle citation reads. "As United States Supreme Court Justice Harlan famously wrote, 'one man's vulgarity is another's lyric.'"
Other Jefferson Muzzle winners included the Oklahoma school that ordered a 5-year-old boy to turn his University of Michigan T-shirt inside out, a Pennsylvania school board for banning the book The Dirty Cowboy and officials who attempted to bar Chick-Fil-A stores from coming to their areas because of the owner's stance against same-sex marriage.