The website www.collegefootballplayoff.com is already up and running and allowing fans to vote on a new logo. It also has a Twitter handle: (at)cfbplayoff.
"It's really simple. It gets right to the point," BCS executive director Bill Hancock, who will hold the same position in the playoff system, said at a short news conference with the 10 commissioners of the FCS conferences.
"Nothing cute. Nothing fancy. We decided it would be best to call it what it is."
Premiere Sports Management in Overland Park, Kan., was hired to help come up with a name and brand the new system. A committee of commissioners handled the naming of the new system. Hancock said they ran through "in the neighborhood of three dozen" names.
Pac-12 Commissioner Larry Scott said, "We're clearly trying to make a clear break from the BCS."
Before the news was reported, Big Ten Commissioner Jim Delany said he'd be happy with whatever was selected.
"I'm am not good with names obviously," Delany said during a break in the meetings, referring to the Big Ten's division names, Legends and Leaders, that produced so much negative feedback the conference has already decided to change them.
The new postseason format will create two national semifinals to be played New Year's Eve or New Year's Day, with the winners advancing. The six bowls in the playoff rotation will host marquee, BCS-type games on New Year's Eve or New Year's Day during the seasons they do not host a semifinal.
"I don't think you can ever go too wrong calling something what it is," Scott said. "Things that make sense tend to stand the test of time."
Three semifinal spots have already been decided: the Rose, Orange and Sugar bowls.
Four other bowls have bid for the final three spots. The clear front-runners are the Cotton, Chick-fil-A and Fiesta. The Holiday Bowl in San Diego also put in a bid, but even its organizers have acknowledged they are a long shot at best to land the game.
Those decisions will be announced Wednesday.