The Affordable Care Act's online insurance exchanges are scheduled to be up and running Oct. 1. For these insurance markets to work, they must attract young and healthy customers; otherwise, they risk being overwhelmed by older, sicker patients who would cause premiums to soar. To enlist healthy subscribers, the Department of Health and Human Services is already diverting $150 million intended for new community health centers to public outreach.
With a recent poll showing four in 10 Americans unaware that the law was even enacted, and with congressional Republicans determined to undermine it, Sebelius is right to be concerned. But her troubles don't justify soliciting donations from the health-care industry. Such ties between a government agency and the industry it oversees may pose a bigger long-term threat to the law's credibility and stability than any shortage of funds.
The Affordable Care Act has already influenced the allocation of many billions in health-care spending as it gradually wrenches close to one-fifth of the U.S. economy into a new configuration. Yet the federal government's enormous power over the industry didn't end with passage of the law. The government will also determine which health plans can participate in a federally managed insurance exchange, for example.
What happens if an insurance company that made a donation later receives approval for an outsize rate increase?
Given the vast sums involved, it is impossible to keep political influence entirely at bay. By soliciting donations from the health-care industry, however, Sebelius is opening the door to favoritism in a technically difficult, politically delicate process. She is also making herself, the Obama administration and the Affordable Care Act itself more vulnerable to attack from those who wish to scuttle the law.
"With something as personal as health care, it's understandable that people are anxious," President Barack Obama said. Unfortunately, his health and human services secretary has given us no reason to calm down.