Utah's reputation for poor air quality is driving people and businesses away. In the social information age, "Greatest Snow on Earth" has been replaced by "Worst Air in the U.S."
I know two families who are leaving Utah specifically because of the air quality. My wife and I have talked about it, too, as have a couple of other families. "Good riddance," some will say, but that attitude has economic dollars attached to it.
The combined incomes of these five families over 10 years approaches $8 million. We would purchase $400,000 in Utah goods and services over the same period. Philanthropically, our charitable donations to Utah nonprofits would be on the order of $100,000.