Brad Petersen has been named director of the state's new Office of Outdoor Recreation.
In his new role, Petersen is charged with implementing Gov. Gary Herbert's "State of Utah Outdoor Recreation Vision," a 59-page document unveiled in January.
In addition to creating the outdoor recreation office as well as Petersen's position, the vision "highlights the importance of promoting economic development in the outdoor industry and improving recreational opportunities in Utah," according to a Governor's Office of Economic Development news release. "It also recognizes the need to ensure a balanced and responsible approach to developing, enhancing and protecting public lands."