There were about seven applicants for every ticket of the 64-match tournament in 2006, which was attended by more than 3.3 million fans, according to FIFA. Almost 2 million tickets were sold to the general public in South Africa in 2010, although the number of applications during the first ticketing phase was significantly lower.
"It's always difficult to predict," FIFA marketing director Thierry Weil said Monday. "But I truly believe that it will be more toward to what happened in Germany than in South Africa. We believe there will be a huge demand for this World Cup. But again, we will see after the opening."
FIFA expects about 3.3 million tickets to be available for the monthlong tournament in Brazil.
Tickets will cost as low as $90 for first-round matches and will start at $440 for the final at Maracana Stadium in Rio de Janeiro. The most expensive ticket for the final will cost $990. Brazilian citizens over 60, local students and members of some social programs can get tickets at $15. In 2010, some South Africans could pay as little as $20.
Fans don't have to rush to try to guarantee a ticket because all applications made through Oct. 10 will enter a random selection draw if there aren't enough tickets available to fulfill all requests.