Then he held an ethics meeting for teams on the eve of the opening race to outline new "rules of the road," demanding drivers give 100 percent going forward and banning any attempts to artificially affect the outcome of races as France sought to restore the integrity of NASCAR.
A strong opener to the 10-race Chase would go a long way, but rain made for another bad day for NASCAR.
The start was delayed by mist for almost 90 minutes. Once the race began, it made it almost to the halfway point before the sky opened up again. In all, there were two stoppages totaling 6 hours, 30 minutes, and Kenseth didn't cross the finish line until early Monday morning.
It was worth the wait, though.
He passed Busch on a restart with 27 laps remaining in part because of a push from Kevin Harvick then led Busch across the finish line for a 1-2 finish for Joe Gibbs Racing and Toyota.
It's bad news for the rest of the Chase field: JGR drivers have won six of the seven races on 1.5-mile tracks so far this season, and four of the nine remaining races in the Chase are tracks covering the same distance.
Kenseth, a six-time winner this season, has four wins on 1.5-mile tracks.
This latest victory denied Busch a weekend sweep yet again. He'd won the Truck race and Nationwide Series race this weekend, only to come up short in the main event. The same thing happened last month at Bristol, where Busch won the first two legs of the trifecta only to be denied the sweep by Kenseth.
Harvick finished third, Kurt Busch was fourth and teammates Jimmie Johnson and Gordon were fourth and fifth as Chevrolet took spots three through six and Chase drivers swept the top six spots.
Gordon, who only learned he made the Chase 48 hours before the race, was in great shape until he got a flat tire that forced him to pit and claw his way back for his finish.
"That was an incredible accomplishment. It just shows how much fight this team has in them. They just never gave up," he said. "To think how far down we were with 40 laps to go I know we were 18th on one of those last restarts to be able to come up through there and get sixth, and have a shot at top-five, was a lot of fun. That's what we needed to get this thing started off right."
Defending series champion Brad Keselowski, who failed to qualify for the Chase this year, was seventh. Keselowski was the defending race winner.
Ricky Stenhouse Jr. was eighth.
1. M. Kenseth 2,063
2. Kyle Busch 2,055 -8
3. J. Johnson 2,052 -11
4. K. Harvick 2,048 -15
5. C. Edwards 2,040 -23
5. Kurt Busch 2,040 -23
7. J. Gordon 2,039 -24
8. R. Newman 2,035 -28
8. C. Bowyer 2,035 -28
10. K. Kahne 2,032 -31
10. G. Biffle 2,032 -31
12. J. Logano 2,011 -52
13. Earnhardt 2,010 -53