Because of a trademark conflict, the third annual Utah Undie Run has been renamed and tentatively rescheduled for Oct. 6 the Sunday of LDS General Conference.
The race route would take near-naked runners from Library Square, starting at 4 p.m., right past Temple Square. Should the city approve the free-speech event permit, police will have to shepherd thousands along State Street during one of the most heavily trafficked Sundays of the year. And for that, they'll have a California-based race organizer to thank.
Confused? The commotion stems from San Diego-based THE DEW LLC's May 2012 trademark of the name "Undie Run," which they use for merchandising and promotion of 70 events throughout the United States. Utah Undie Run founder Nate Porter says he was unaware of DEW's Undie Runs and that he only began to receive trademark-infringement letters in early September, just weeks before his 2013 Utah Undie Run then scheduled for Sept. 22. That short notice didn't give him enough time to rebrand and raise the necessary funds, he says, so he called the run off in a Facebook post.