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London • After 279 years in print, Lloyd's List, the shipping industry's bible, is going fully digital.

The daily started as a notice pinned to the wall of a London coffee shop that offered information on ships coming in and out of port and what goods they carried. It will stop print publication on Dec. 20.

"This is just a natural part of our evolution," says editor Richard Meade. "We haven't changed that much. But now (customers) can access us in any coffee shop in the world."

A survey carried out earlier this year found that only 25 customers used the print edition alone.

Meade says that while nostalgia weighs on the company's shoulders, customers pay a premium for information — and don't want to wait for it to come by post.

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