Columbus, Ohio • Gov. John Kasich wanted Ohioans to avoid using the dreaded letter "M" on Saturday when No. 3 Ohio State faced archrival Michigan.
Kasich declared the game day as "Scarlet Letter Saturday" in honor of Ohio State's rivalry game with the Wolverines. Ohio fans have often found other words to refer to Michigan, calling the school "That Team Up North" among other epithets and singing songs about their utter disregard for the state.
Lately, Buckeyes fans on Twitter have taken to dropping the letter M from their tweets, even from their own names.