jeering young Rolfe, "the delivery guy" (Nazi telegram carrier),
speculating as to the important role played by pizza in the classic Alpine storyline,
protesting the production's glaring oversights,
and weighing in generally.
This is how you get your brand trending in multiple locations, folks. Abandon all polish, use a lot of capital letters, and shout over a singing nation.
You can relive the magic at Storify.
More on DiGiorno's Twitter strategy at Mashable.