"It's a signature 45 minute classes . Cycling, hills, the distance, weights on a bike," Vicky Land, SoulCycle's rep, said at the first class offered on Friday.
Land said SoulCycle decided to offer classes during the busy festival because they kept hearing that there was "nothing to do" in terms of exercise (though there is plenty of skiing or snowboarding for winter sports enthusiasts).
Land admits one drawback: At the pop-up studio, there are no showers to get clean again after such an intense workout. But, she had a ready solution for other reasons not to go that some may offer: They provide workout clothes, sneakers, and a bag to put dirty clothes in. Healthy veggie and fruit juices were being served afterward, courtesy of the kitchen appliance maker Bella.
"There's no excuse," Land said.
SoulCycle's studio will be running classes throughout the weekend.
Nekesa Mumbi Moody
DIRECT FROM SIN CITY • Mr. Las Vegas has arrived at the Sundance Film Festival.
Wayne Newton hit the Sundance strip on Friday. It was the entertainer's first time at the film festival, though Las Vegas is just a car ride away from Park City.
"In all the years I've been so close, but I was never able to get here because I was always working.," he said as he made the rounds at the Eddie Bauer Adventure House, which offered rock climbing as well as clothes for celebs.
Newton said he came to the festival to see Rory Kennedy's documentary "Last Days of Vietnam," but as of that afternoon, hadn't seen anything at least not on film.
"I've been watching people put on their skis and then get in a gurney and head to the hospital," he joked.
Nekesa Mumbi Moody
BLINK AND YOU'LL MISS IT • The red carpets at the Sundance Film Festival are surprisingly quick compared to premieres in New York and Los Angeles. The talent arrives, poses quickly for photos and then moves down the interview line to talk to the press. The whole thing is done in usually half the time that it takes in the entertainment capitals. One reason for the speed and efficiency is because of the packed schedule with screenings after screenings at each location, there's quick turnover.