San Francisco • Google's second-quarter earnings rose 6 percent as World Cup fever drove more traffic to the Internet company's search engine and YouTube video site while Android devices spurred more sales of movies, music, books and applications through its mobile store.
The report released Thursday also showed that Google's advertising prices are still dropping to extend a nearly three-year slump. Meanwhile, the company's expenses are steadily rising as it hires more workers, promotes products and ventures to new technological frontiers such as Internet-connected eyewear, driverless cars and robots.
Those trends have frustrated many investors, causing Google's stock to lag the broader market this year even though most analysts still view the company as a great long-term investment. The company's shares had gained 4 percent through Thursday's close, compared to a 6 percent increase in the Standard & Poor's 500 index.