Omniture sale to Adobe completed

Adobe » Utah company now part of California corporation
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Omniture as a standalone company is no more.

The Utah-based firm that provides software tools for analyzing visits to Web sites filed a statement Tuesday with the Securities and Exchange Commission saying its purchase by Adobe Systems Inc. had been completed.

The San Jose, Calif.-based Adobe paid about $1.8 billion for Omniture, which has been headquartered in Orem.

The sale actually was completed on Friday when about 87 percent of the Omniture's shares were purchased by Adobe.

The sale was announced on Sept. 15.

Omniture is a now a business unit within Adobe and headed by Josh James, a founder of Omniture and its chairman until the sale was completed. James is now senior vice president and general manager of the new business unit and reports to Adobe's president and CEO, Shantanu Narayen.

"With the acquisition officially closed, we will now begin work on key product integrations," Narayen said in a blog posting.

Omniture did not respond to an interview request.

In announcing the merger, Narayen said Omniture Web traffic analysis tools would be folded into Adobe's software products, which include Web site construction tools. The combination of Adobe's tools and Omniture's analysis will allow site builders to analyze Web traffic in relation to design and organization of Web pages and to make changes to drive more traffic and sales of products, he said.

Omniture also will continue to sell its products and services independent of Adobe's products, the companies said.

Omniture has about 600 employees in Orem and about 1,200 worldwide.

Adobe paid $21.50 per share for Omniture. Omniture's stock has stopped trading on the Nasdaq market and Adobe said it is not immediately providing financial guidance on the merged companies. Adobe financed the deal with cash and a line of credit from Bank of America, according to the SEC filing.

Omniture said that under Delaware law where the official merger occurred the deal did not require a vote of its stockholders.

Omniture is facing three proposed class action lawsuits in Utah County district courts over the Adobe deal. They were filed by law firms from New York, Philadelphia and Dallas. The lawsuits say the terms did not give Omniture shareholders a say in the transaction and they seek a better price.

The law firms did not return phone calls or e-mails seeking comment.