Armadillo unveiled as 2014 World Cup mascot
This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Sao Paulo • The 2014 World Cup mascot is a yet to-be-named endangered Brazilian armadillo.

FIFA said Brazilians will have until mid-November to choose the name from three choices — Amijubi, Fuleco and Zuzeco. The announcement was made Sunday on a television show with help from former Brazil star Ronaldo.

"I'm delighted to welcome such an important member to the 2014 team," Ronaldo said. "The mascot will play a key ambassadorial role in the next two years. I'm sure he will inspire many young football fans in Brazil and all over the world with the great passion which he has for the sport and for his country."

The three-banded armadillo, which is in danger of extinction, rolls up into the shape of a ball when threatened and is commonly found in northeastern Brazil.

The mascot carries the colors of the Brazilian flag. It is yellow, with green shorts and a blue shell and tail. It is dressed in a white shirt with the words "Brazil 2014" written on it.

"The fact that the three-banded armadillo is a vulnerable species is very fitting," FIFA Secretary General Jerome Valcke said in a statement. "One of the key objectives through the 2014 FIFA World Cup is to use the event as a platform to communicate the importance of the environment and ecology."

FIFA said Amijubi is a "representation of friendliness and joy," while Fuleco and Zuzeco are linked to an "ecological message."

Soccer's governing body said the three options were picked "after a vote by a high-profile judging committee" in Brazil, including former Ronaldo teammate Bebeto.