Scott D. Pierce: Hallmark is asking a lot of Marie Osmond

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Marie Osmond has been many things in her 50-year show business career.

Child star. Country music singer. Variety show headliner. Pop singer. Sitcom actor. Broadway star. Doll designer. Best-selling author. Talk-show host. Las Vegas headliner.

But is she up to the task of leading viewers on "an inspirational journey to help people make a difference in their own lives," as the Hallmark Channel maintains?

That's the role Osmond has been cast in for her new daytime talk show, "Marie," which will air weekdays at 10 a.m. on Hallmark beginning Monday.

"The 'Marie' show is a great blend of celebrity and non-celebrity guests with Marie's focus on living life to its fullest," said Michelle Vicary, Hallmark's executive vice president of programming. "Marie  Osmond  aspires  to  help  people  feel  better  about  themselves."

Wow. That's a lot to ask of a talk-show host.

We're promised that Osmond will "impart her insights on surviving all of  life's roadblocks and detours with heartfelt advice about how to survive and move on with dignity, humor and optimism." The series will "use" Osmond's "life experiences … to provide insights and hope that we can all come through hard times with unstoppable enthusiasm, resilience and courage."

Osmond has more than her share of personal trials to share. Divorces. Remarriages. Depression. The loss of a child.

It's all going to come up on this show. And that can't be easy.

Most of us have trouble talking about the tough parts of our lives with even our closest friends; Osmond is going to do it on a cable network that's in more than 87 million homes.

"I believe you have to have some kind of nerve or you really shouldn't be doing it," Osmond said on a Hallmark Channel special previewing her new series. "I think if you lose [that], you should quit. I'm very — I'd call it very excited."

Wow. She's got guts.

Baring your soul and exposing your personal problems to viewers seem to be a prerequisite to hosting a daytime talk show these days.

Oprah Winfrey blazed that trail, telling viewers that she had been sexually abused as a child.

Mere moments after Katie Couric talk show debuted, she reminded viewers that her husband died of cancer. It wasn't long before she was sharing tales of her battle with bulimia.

Ricki Lake is sharing her own tales of weight-loss and divorce.

And now Osmond is joining the fray.


"Marie" is also promising us plenty of celebrities and fun. After all, one way to make people feel better is to entertain them.

We know Marie can do that.

Scott D. Pierce covers television for The Salt Lake Tribune. Email him at; follow him on Twitter @ScottDPierce.