Film festival • House of Luxury event brings together CEOs and celebrities at $21.5 million ski-slope chalet.
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Park City • Maybe money can't buy love, but it sure will buy a lot of other things.
And for those with enough, money will buy the best. Consider this: a titanium and gold Hasselblad camera with Tuscan leather hand grip $5,995; or handmade Zai Zaiira skis from Switzerland $9,800 and up; or perhaps a 2013 Rolls-Royce Phantom $480,000.
What do these items have in common beyond a hefty price tag? They all are clients of Resort West's House of Luxury event put on during the Sundance Film Festival. And those items can be shot, skied and driven at its "Ski Dream Home" celebration being hosted by RAND Luxury in Deer Valley.
The Ski Dream Home is a $21.9 million slope-side chalet that encompasses 13,500 square feet of floor space near the top of the Mountaineer ski lift. It boasts views of the Wasatch and Uinta mountains and overlooks Jordanelle Reservoir at 8,000 feet above sea level.
The House of Luxury event seeks to bring together people from a rarefied economic bracket in "unique and meaningful ways," according to Bradford Rand, CEO of RAND Luxury.
"As one of the significant cultural events on the calendar, Sundance provides brands with unparalleled access to the world's most prominent celebrities, consumers and media," he said in a statement.
Guests at the two-day event, which ends Monday night, will enjoy hors d'oeuvres from Kristalbelli New York's chef David Shim and cocktails from the restaurant's lounge, Juga, according to spokeswoman Helena Goldglantz.
The clients and guests of the Ski Dream Home event "are people who seek the best," said Resort West spokeswoman Tracy Hefferrnan. "The guests who have been invited are CEOs who would be interested in purchasing this caliber of home."
The house features African mahogany floors, a movie theater, swimming pool, Jacuzzi, heated decks and a full-swing golf simulator, where duffers can play the best courses in the world.
And, of course, it has a cellar that will accommodate 1,000 bottles of wine. Resorts West makes Kristen Fox, of the Fox School of Wines, available for wine pairing suggestions for visitors.
You can rent the house for $16,500 a night.
The spacious and yet cozy design of the chalet, Heffernan explained, is the product of a collaboration between Resorts West and architect Michael Upwall. The central theme for the six-bedroom, multi-tiered structure was to offer spaciousness as well as connectedness to produce a feeling of warmth.
For Michael Hejtmanek, president of Hasselblad, the Ski Dream Home event is a perfect place to showcase his new line of cameras, which he considers "objects of beauty" as well as photographic devices.
"The people who come to the House of Luxury want something special in all aspects of their lives," he said.