This summer, Bud Light isintroducing of "Bud Light Music First," a program that will culminate on Thursday, Aug. 1, with "50/50/1," a live music event that will see Bud Light present one concert in each of the 50 states on a single day.
The Utah concert will be in Salt Lake City, and what exactly will happen and who will perform is TBD.
"Music is such a unique platform because it brings people together, yet everyone interacts with it on a personal level," said Rob McCarthy, vice president, Bud Light, in a press release. "With Bud Light Music First, we have an amazing collection of artists and partners that will make sure every adult fan can experience music in a fun, interesting way this summer."
Fans can become part of the Music First experience by downloading the Bud Light Music First app, which is now available through the Apple and Android app stores. The app will be music fans' primary destination to score Bud Light Music First prizes, including Monster DNA Headphones, Live Nation Concert Cash, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets throughout the summer. Adults can enter codes found in specially-marked packages of Bud Light, Bud Light Lime or Bud Light Platinum into the app for a chance to instantly win a Music First prize. In total, Bud Light will give away more than 500,000 music-centric prizes this summer. For more information on prizes and how to enter, including how to play without making a purchase, see the Official Rules at www.BudLight.com/MusicFirst.
Bud Light has also partnered with Myspace to build an interactive home for the Music First program. The Bud Light Music First Myspace hub, located at https://new.myspace.com/BudLightMusicFirst, offers fans a single destination on the newly redesigned platform where they can receive updates on concerts, connect and listen to 50/50/1 artists and download the Bud Light app via iOS and Android mobile devices for a chance to win tickets to shows in their town or redeem prizing directly from their desktop computers.
Bud Light unveiled the first 26 50/50/1 artists today, including Kendrick Lamar, Sublime with Rome, Alex Clare (performing tonight in Utah) The Flaming Lips (in Nevada), and The Airborne Toxic Event (In Arizona).