Allentown, Pa. • From the minor-league baseball club that gave you the world's first urinal gaming system comes a promotion that's more 6 feet under than it is over the top: One "lucky" fan will win a free funeral package.
The Triple A affiliate of the Philadelphia Phillies, the Lehigh Valley IronPigs, plans to announce the winner of its latest, and perhaps most bizarre, fan giveaway at Tuesday night's game in Allentown.
Minor-league clubs are notorious for the wacky promotions they run to help put fans in the seats, and the IronPigs are no exception. Earlier this year, the team boasted about the new gaming system it had installed in men's restrooms at Coca-Cola Park.
But a free funeral? Talk about burying the competition.
"It's one of our best out-of-the-box promotions. Or maybe I should say one of our best 'in-the-box' promotions," quipped IronPigs General Manager Kurt Landes.
Fans had to submit an essay describing their ideal funeral and explain why they deserved a free one. More than 50 essays were turned in.