Crested Butte-ites not keen on becoming Bud Light's 'Whatever' town

The Associated Press

Published: August 26, 2014 9:29 am
This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Denver • Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The Denver Post (http://dpo.st/VLUCSW ) reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.

Secrecy has been part of "Are you up for Whatever?" campaign from its beginning at last year's Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.

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