This is an archived article that was published on sltrib.com in 2015, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
Ten-year-old Sam Kelch of Davis County scored himself $500 worth of Pei Wei.
After a video posted on YouTube by his dad, Casey Kelch, went viral (-ish: not yet 500,000 page views), the Asian-inspired restaurant offered the family, "a year of supply of Pei Wei" in the form of a $500 gift card.
In the video, Sam cannot bring himself to eat a piece of sushi, even though his father offers him $10 if he can do so without making any faces or throwing up.
But Sam couldn't do it.
In a follow up video from Sam's dad, Sam finally eats a sushi roll piece (although this time it's a California roll, and the first one appears to have actual raw fish).
And apparently Sam's not alone. Nearly a third of Americans haven't tried sushi, according to a survey conducted by Pei Wei.
Pei Wei conducted the research because it recently introduced sushi on its Asian-inspired menu. This all in the restaurant's efforts to get people to eat more sushi.