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The narrator, strength coach Greg Argust, asks "When people steal from your state, what do you do?"
Kyle Whittingham answers, "You steal them back, is what you do," then peels out, the first in a succession of Utah coaches in fast cars.
It's 2015, and the job of a college football coach requires many talents.
After losing Utah prep standouts Osa Masina (USC), Porter Gustin (USC), Andre James (UCLA) and Branden Bowen (Ohio State) in 2014, Utah's coaches are trying to add a little pizzazz to their in-state approach.
Coaches first talked about doing a take on "Mad Max," but a relationship between director of player personnel Fred Whittingham Jr. and Bountiful car dealer Wes Johnson led them to audible to a "Furious 7" spoof instead, with Johnson lending the vehicles.
They originally thought they'd drive the cars to Utah high schools on Wednesday, the start of their recruiting blitz, but the forecast made that a dicey proposition.