This is an archived article that was published on sltrib.com in 2016, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
The Utah Jazz have a new look.
New, but familiar.
The franchise on Thursday unveiled new logos, new jerseys and a redesigned court at Vivint Arena, replacing the mountain logo that has been a part of the team's branding since the late '90s with an update of a throwback.
The Jazz wordmark—with the iconic music note 'J' and the state's name—will now be the team's primary logo. Meanwhile, brand new secondary logo was introduced Thursday.
"The revised designs offer a cohesive representation of the Utah Jazz brand with the integration of new elements and iconic Jazz marks," chief marketing officer Craig Sanders said in a news release. "We remain true to our navy, gold and green colors for Jazz fans and the team, but present them in a clean and modern fashion. This brand identity package reflects our franchise history with an eye to the future."
The Jazz will have four jerseys for use next season: white home jerseys, blue road jerseys, a green alternative road jersey and a blue "pride" jersey featuring short-sleeves, the J-note on the left breast and broad yellow, green and white stripes on both the shirt and shorts.
"The short-sleeved jersey is also known as a pride uniform because it celebrates tradition and history — and in this case, it pays tribute to the Jazz heritage under Frank Layden and Jerry Sloan. The navy pride uniform features a gold, green and white band across the jersey chest and on one lower leg of the shorts. The thick band of stripes is a historical nod to the warmups and uniforms worn by Jazz alumni Adrian Dantley, Mark Eaton, Karl Malone and John Stockton," the Jazz said.
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