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The Utah Jazz have a new look.
New, but familiar.
The franchise on Thursday unveiled new logos, new jerseys and a redesigned court at Vivint Arena, replacing the mountain logo that has been a part of the team's branding since the late '90s with an update of a throwback.
The Jazz wordmarkwith the iconic music note 'J' and the state's namewill now be the team's primary logo. Meanwhile, brand new secondary logo was introduced Thursday.
"The revised designs offer a cohesive representation of the Utah Jazz brand with the integration of new elements and iconic Jazz marks," chief marketing officer Craig Sanders said in a news release. "We remain true to our navy, gold and green colors for Jazz fans and the team, but present them in a clean and modern fashion. This brand identity package reflects our franchise history with an eye to the future."
The Jazz will have four jerseys for use next season: white home jerseys, blue road jerseys, a green alternative road jersey and a blue "pride" jersey featuring short-sleeves, the J-note on the left breast and broad yellow, green and white stripes on both the shirt and shorts.
"The short-sleeved jersey is also known as a pride uniform because it celebrates tradition and history and in this case, it pays tribute to the Jazz heritage under Frank Layden and Jerry Sloan. The navy pride uniform features a gold, green and white band across the jersey chest and on one lower leg of the shorts. The thick band of stripes is a historical nod to the warmups and uniforms worn by Jazz alumni Adrian Dantley, Mark Eaton, Karl Malone and John Stockton," the Jazz said.