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Salt Lake City officials on Friday announced a bigger reward for missing 5-year-old Destiny Norton and urged the public to continue searching for her through the holiday weekend.

The reward doubled to $30,000 after the FBI announced it had matched an earlier reward for information that would help investigators find the girl who disappeared Sunday from her home at 721 S. 500 East in Salt Lake City.

At a news conference at an LDS wardhouse at 455 East Harvard Ave., the staging site for the search, Salt Lake City Mayor Rocky Anderson, police Chief Chris Burbank and Norton's parents asked Utahns to continue volunteering for search efforts and to keep an eye out for the girl during their travel on this Pioneer Day weekend.

"We want to make certain that everything is done, that all the stops are pulled out," said Anderson, whose office had been silent on the case until Friday.

Volunteers in significantly greater numbers than on Thursday continued searching the central part of the city on Friday, as well as the canyons on the city's east side.

There also was a search in Tooele County.

But Burbank acknowledged Friday that investigators do not have any evidence that Destiny is in any of those places - or anywhere else. Police are planning on another search of the neighborhoods around the Nortons' home, the chief said, and plan to drain a pond in Liberty Park once a recently-applied algae poison dissipates to levels safe enough to pour into the sewer system.

Burbank said police have received 260 tips and want more.

"We are really looking for more information about Destiny and what could have happened to her," Burbank said.

A day after pleading for more help from the public, the Nortons got what they hoped for: a swarm of volunteers.

"The attitude here today is hopeful. It's so hopeful," said Jeannie Hill, the family spokeswoman.

While only 100 people had volunteered by mid-afternoon Thursday, three times as many had pitched in to help by the same time Friday to scour Memory Grove Park and other areas of central Salt Lake City, said volunteer coordinator Shane Siwik. That number grew to more than 780 by the end of the day Friday.

''We're on track to hit 1,000'' volunteers, said Siwik, who on Thursday was critical of the community's response to date.

Among the volunteers was Eraldo Soares, the father of murder victim Lori Hacking. Soares gave a pep talk to the searchers.

"You have the power to go out there and do a beautiful job," Soares told them.

Soares, a California resident, said he knew he needed to come to Salt Lake City to help.

"I want to give my part. I owe the people of Utah," he said. Thousands of volunteers searched Salt Lake County in 2004 for Lori Hacking, whose remains were eventually found by public safety officers sifting through the county landfill.

The search strategy Friday, Siwik said, was to explore urban areas once again, but with larger groups of people combing smaller areas.

"What we're trying to do is keep it very intense," he said. "Six to 10 people in an area that is one block by one block."

Police spokesman Joe Cyr said hundreds of tips continue to pour in - including one from a psychic network in Australia - but police still have no good information about Destiny's disappearance and no particular persons of interest.

"We don't have anything to go on right now so we continue to need the public's help. We need them to be our eyes and ears."

Hill said she believes police have stepped up their investigation by using different technology and investigative techniques, and are once again concentrating on the area immediately surrounding Destiny's house.

"That's all the information I can give on that," she said. "We are pleased with the expansion they're doing on their investigation."

Looking for Destiny

* Destiny Anne Norton, 5, disappeared Sunday evening from the backyard of her home at 721 S. 500 East in Salt Lake City.

* She is 3 feet 6 inches tall, with short blond hair with green streaks. Her bottom row of teeth is silver. Destiny, who also goes by Annie, was last seen wearing an adult-size long-sleeved black and gray striped shirt.

* Anyone with information is asked to call 801-799-4636 or send tips to A $30,000 reward is being offered for the girl's return.

* The TV show "America's Most Wanted" added the case Friday to its Web site,