This is an archived article that was published on sltrib.com in 2016, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
The Outdoor Retailer Summer Market opens Wednesday at the Salt Palace and while the public cannot attend the huge trade show, much of the business at the show directly and indirectly affects outdoor enthusiasts.
The business part of the show brings manufacturers together with retailers, who face the daunting task of deciding which new products they will order for future sales.
That's not an easy proposition. There are thousands and thousands of products from which to select. Mistakes can directly affect the bottom line.
But, increasingly, another aspect of the show is that it provides a forum for outdoor enthusiasts to promote causes.
For example, on Thursday, a coalition of Utah action sports, health and outdoor companies have called a press conference to call for national monument protection for the Bears Ears in southeastern Utah.
There are also a number of non-profit organizations promoting such things as climbing access, trails and youth participation on hand to tell their stories.
And, at times, national political and environmental leaders use the event to make major announcements or interact with an increasingly important business.
Don't be surprised if restaurants are packed and hotel rooms in short supply as what is normally Utah's biggest convention hits town again for its four-day run.