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Utah athletics will "Protect This House" with Under Armour well into the next decade.
The Utes announced a $65 million agreement with the Maryland-based outfitter through 2027. The Tribune reported last month that http://bit.ly/2c8ddBO">the two sides were in the "late stages" of a deal the finalization will keep the program as one of three Pac-12 schools clad in Under Armour for at least the next 10 years.
The contract provides Utah with up to $48 million in apparel, $11.6 million in rights fees, $1.5 million to the scholarship fund, and $3.9 million in "marketing, sponsorship and licensing opportunities," according to details released by the university. Utah's sports teams can also earn more than $2 million annually in performance bonuses.
It's a significant increase from Utah's current deal, which compensates Utah for $1.8 million in apparel and $600,000 in rights fees for the 2017 fiscal year.
The new deal kicks in July 1, 2017.
"We're thrilled to continue our relationship with Under Armour," athletics director Chris Hill said in a news release. "The relationship has been positive from all anglesfirst and foremost the many ways it benefits our student-athletes."
http://bit.ly/1VdKQ9r">Utah was one of the first programs in the West to be outfitted in Under Armour. The football team has worn UA clothing since 2008, with the rest of the university's athletic teams following suit in 2011.
The Utes have put Under Armour in the postseason recently: The football team is 24-8 since 2014, the men's basketball team has been to March Madness in back-to-back years, and baseball and softball both played in the NCAA Tournament this spring.
Under Armour has recently penned deals with UCLA ($280 million, 15 years) and Cal ($86 million, 10 years) to give the Utes company in the Pac-12 starting in 2017.