This is an archived article that was published on in 2010, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

A new study by Nielsen and the Cable & Telecommunications Association for Marketing shows that people like 3D, they just don't like the price. From the study:

* Nearly three-fifths (57%) of viewers agreed 3DTV made them feel like they were "part of the action" and 48% felt it made them more engaged with what they were watching. * Nearly half of consumers (47%) said 3DTV would make them watch programs they wouldn't normally watch. * However, a high number (77%) of consumers perceive 3DTV viewing to be better suited to special events, such as movies or sporting events, as opposed to everyday viewing. * The top genres consumers are interested in viewing in 3D ranged from broadly appealing genres (sports, movies, action/adventure programming) to niche genres (nature/animal shows, travel, sci-fi and music concerts). * Overall, 42% of respondents cited interest in playing video games in 3D, with seven-out-of-ten (71%) hardcore or regular gamers interested in experiencing video games in 3D.

Also according to the study:

Specifically, some of the most commonly cited reasons for lack of interest in purchasing include the cost of the set (68%), having to wear the 3D glasses (57%), and not enough 3D programming (44%). While costs and content availability will be addressed over time, the purchase hurdle for the glasses could be a longer term barrier. Overall, 89% felt the 3D glasses would constrain their multitasking activities as compared to 2D viewing habits in the household. More than half mentioned the glasses are a hassle and that was the reason cited by 57% of those "not likely" to purchase a 3DTV set. Consumers were also concerned with discomfort from wearing the glasses (45%).