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The 2010-11 college basketball awards season began in earnest Monday with BYU's Jimmer Fredette collecting two huge prizes for his outstanding play in leading the Cougars to their first NCAA Tournament Sweet 16 appearance in 30 years.

Fredette was selected as the winner of the Oscar Robertson Trophy by the United States Basketball Writers Association, given annually to the best player in college basketball by the 900 or so journalists who belong to the USBWA.

The senior guard was also named Associated Press first-team All-America, earning 64 of the 65 first-team votes for the honor. Duke's Nolan Smith, Purdue's JuJuan Johnson, UConn's Kemba Walker and OSU's Jared Sullinger also made the first team.

Fredette is BYU's first All-American since Danny Ainge in 1981.

"If you go out and play your game and have confidence in yourself, you can accomplish great things," Fredette said. "That's what I've always said in my head, and it has worked out."

The AP voting was done before the NCAA Tournament.

"I think that it is a great accomplishment. Unbelievable," BYU coach Dave Rose said. "It shows how good his work ethic is. He's a player who has worked his way into an All-American. What he's meant to our program over the last four years — it is really kind of immeasurable."

The Robertson Award will be presented to Fredette by Oscar Robertson himself in Houston on Friday in conjunction with the Final Four.

The other three major national player of the year awards — the Naismith College Basketball Player of the Year, the Associated Press Player of the Year and the John Wooden Award — will be presented in April.

Fredette is the second Robertson Trophy winner from the Mountain West Conference. He joins Utah's Andrew Bogut, who won the award in 2005.

Utah State's Tai Wesley and Utah Valley's Isiah Williams were named Honorable Mention All-Americans.