This is an archived article that was published on in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

ESPN 700 Sports Radio shot to No. 1 atop the region's sports-talk radio stations, as the 50,000-watt station (a home for both the University of Utah and Real Salt Lake) swept every ranker for the most-desirable media demographic, Men 18-34, in the recently released February Arbitron ratings. The station's afternoon drive slot, featuring the locally-produced "Bill & Spence Show" from 2 -6 p.m. – was rated No. 1 for Men 18+ for the second consecutive monthly book, in addition to again ranking atop Men 18-34

. The nationally-syndicated "Dan Patrick Show" – which runs from 11 a.m.-2 p.m. – ranked No. 1 in both 18+ and 18-34 once again, while ESPN Radio's "The Herd with Colin Cowherd," moved atop the ratings to give ESPN 700 Radio Salt Lake City a clean sweep across the board for each daypart among Men 18-34. "In our first year as an ESPN Radio property, we have successfully mixed the national properties offered by the top content provider in all of sports with local discussion centered around – but not limited to – the Utes and RSL," said ESPN 700 General Manager John Kimball, in a press release. "Our coverage of the Utah Jazz, BYU sports, as well as the national connections that Bill and Spence bring to our NBA and pop culture discussions, resonate with the listeners. On top of that, every day we interview the best guest list anywhere in Utah sports."

ESPN 700 Sports Radio is the where local head coaches and senior decision-makers give their exclusive takes, as Real Salt Lake boss Jason Kreis (Tuesday) and Utah Football's Kyle Whittingham (Thursday) join Bill Riley for weekly coach's shows, as will the soon-to-be-announced Utah Men's Basketball Head Coach.