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W hen Utahn Bentley Williams wakes up on Tuesday morning, he's going to be one of the most hated men in America.

This isn't hyperbole: His behavior on Monday's episode of "The Bachelorette" (7 p.m., ABC/Ch. 4) is so heinous that even people who have never seen the show are going to become aware of him.

Honestly, I don't care about "The Bachelorette" in the least. I'm just mad at him for the way he treats Ashley Hebert.

The 28-year-old divorced father — who attended Brigham Young University, lives in Alpine, and works as an investment banker — made it clear from Day 1 that he hoped Emily Maynard would be "The Bachelorette," not Ashley.

"I came in thinking that Ashley was not attractive at all," Williams said in the most recent episode. "Having her tickle my pickle, that's, like, the extent in terms of my interest."

He also added this colorful summary: He'd "rather be swimming in pee" than planning a wedding with her.

Take my word for it: What he does and says this week is worse.

Without giving away any spoilers, we learn that the villainess from the most recent season of "The Bachelor," Utahn Michelle Money, warned Ashley about Williams. We see him lie to Ashley, lie to his fellow bachelors, use his own daughter and laugh about it.

"Our fans are already upset and they haven't seen anything compared to what they're going to see on Monday," said host Chris Harrison, who was "floored" by what happened.

Williams seems to want fame, but he miscalculates, badly. He's not the guy you love to hate — he's just the guy you hate.

"I don't know what his end game was," Harrison said. "Someone said it was to promote his business, but I don't see how that happens. Things he said and things he did really crossed a line of decency."

The fact that Williams has a young daughter at home makes him look even worse. "I'd like to ask him that exact question — could you imagine a man treating your daughter that way someday?" Harrison said.

The host said calling Williams the "villain" is letting him off too easily. "I don't think it does justice to the kind of guy he was on the show and the way he treated her."

If nothing else, "The Bachelor" and "The Bachelorette" have helped break down stereotypes about Utahns — namely, that we're all good folks.

First Desiree Valentin, the villainess of Season 9; then Michelle Money; now Bentley Williams, who will become the most hated man in the show's history.

"What happened to the good folks of Utah?" Harrison said with a laugh. "What do you guys put in the water up there?"

Whatever that additive is, it's made Williams Public Enemy No. 1.

"Tuesday morning, there's not a person who will wake up and not have an opinion about Bentley," Harrison said.

Scott D. Pierce's column appears Mondays and Fridays in The Mix. Contact at, follow him on twitter @ScottDPierce; read his blog at