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Two pregnancies led Nicole Rivera to open her Davis County business.

Rivera said she found buying maternity clothes that might be worn for only four months at the most was a frustrating and costly experience.

"I was just going around to different places looking for things on sale," she said. "I would go to second-hand stores. Sometimes people would give you their clothes. You get hand-me-downs, but they don't always fit, or they're not your style."

Stores such as Target and Old Navy sell maternity wear, but the selections are limited, she said.

So about 10 months ago, Rivera opened Honey Bump Maternity, a store in Layton that sells used and some new clothing for expectant mothers.

She buys used clothing and some new clothing that was purchased by pregnant women but never worn.

"I was looking to open a store that was really more comfortable and trendy," Rivera said, "more like a boutique and not how thrift stores and second-hand stores used to be seen, as old-fashion places that were dark and musky."

The store is not overcrowded and is organized and furnished for expectant mothers who already have children. There is a play area for kids and also a "dad chair," where men can sit and read magazines. Sitting rooms are large enough so moms can bring in kids and also nurse.

"There's a lot of stores that sell used clothing and take in some maternity clothes," she said. "But nobody specializes in maternity-specific."

Anna-Marie Shinn of Clearfield is a believer. She discovered Honey Bump Maternity during her second pregnancy just as Rivera was opening the store.

"Maternity clothes are kind of outrageously priced brand-new," said Shinn.

In her first visit to Honey Bump, she said she spent about $100.

"That's when I bought five pairs of pants, a couple of shirts, one or two nursing tops," Shinn said. "Whereas if I had spent $100 at another store that sells brand-new clothing, I would walk out of there with maybe a pair of pants and two shirts."

In her short time in business, Rivera said she has had customers from Salt Lake City and Vernal — and even from out of state.

She believes it is the only store in Utah dedicated almost exclusively to providing used maternity clothing.

The store — with Rivera and one employee — pays women for used clothing that is in good condition and in style, then cleans the items for resale. Or they'll trade for other items.

The clothing costs about 50 to 70 percent of new items, she said.

The store also carries some new baby items and gifts, as well as blankets from Caring for Utah Kids with part of the proceeds going to charities.

In addition, Honey Bump Maternity sponsors workshops for expectant moms, including for first-time mothers, on breastfeeding and general information on pregnancy and birth.

The name, Rivera said, came from a male friend who suggested "honey bump."

"I thought it was really cute and catchy," said Rivera. —

Honey Bump Maternity

Where • 1155 N. Main St., Suite 4, Layton

Info • HoneyBumpMaternity.com