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South Jordan-based Allegiance, which sells customer-feedback software and services, said Thursday it has closed a new $12 million round of capital funding.

Two new investors, El Dorado Ventures and Rembrandt Venture Partners, participated in the Series B funding, along with current investor Allegis Capital.

Allegiance said it will use the funding to accelerate the development of new products and services and will expand its sales and marketing efforts.

Allegiance's software collects customer comments and complaints and helps companies analyze and act on them. Customers include EMC Corp., an international computer hardware and software company, and JetBlue Airways.

The Salt Lake Tribune