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My attempts to buy the naming rights for Usana Amphitheatre —admittedly, my offer was insultingly low, and David Burger Amphitheatre does not have a ring to it — have been scuttled as United Concerts announced a continued partnership with USANA Health Sciences through March 2018.

As the Naming Rights Partner of the USANA Amphitheatre in West Valley City, USANA Health Sciences celebrates its 10th current season with United Concerts. "I am very excited about our continuing relationship with USANA Health Sciences, as together we bring the best in live musical entertainment to Utah," said Jim McNeil, President, United Concerts, in a press release. "Their ongoing support, enthusiasm and professionalism make this a productive and exciting partnership. We look forward to working with USANA for many years to come." "Being a part of our local community has always been important to USANA," said Dan Macuga, chief communications officer of USANA Health Sciences. "We believe that having fun is integral to being healthy and spreading health and wellness is part of USANA's core values. Of course, we are also honored to have the opportunity to bring incredible talent and terrific shows to Utah and help put our wonderful state on the entertainment map."