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Retail giant Target announced Wednesday it has launched a new digital movie streaming service to compete with the likes of Walmart's Vudu and Best Buy's Cinema Now.

Target Ticket has 30,000 movie and television show titles available for purchase and rent. The purchase prices range from 99 cents to $36.99, and the videos can be viewed on a PC, Mac, Xbox 360, Roku box, Android and iOS mobile devices and select Samsung televisions and Blu-ray players.

While Target will offer a selection of movies and TV shows from G-rated to NR-rated fare, the retail company is emphasizing the family-friendly nature of its service.

Target Ticket has partnered with San Francisco-based media watchdog group, Common Sense Media, and provides its family-friendly movie reviews to inform parents about the content of many of the movies and TV shows. The service also has parental controls to lock out movies with objectionable content.

Target Ticket does not require a subscription fee and is also tied to the digital movie platform, Ultraviolet, which makes new and older movies available for streaming through a number of providers including Vudu and Cinema Now.

Twitter: @ohmytech