This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
Earlier this week I reported on a Utah commercial vying for a spot in the Super Bowl.
But it turns out there are actually multiple commercials repping the Beehive State in Dorito's Crash the Super Bowl competition. Case in point: "Mommy Daddy Time," which hails from Utah County. The video was produced by veteran "Crash" competitor T. J. Packer and shows what hot young couples do behind locked doors after the kids go to sleep. Don't worry though, it's entirely safe for work.
Packer, who shot the video at his home in Lehi, was kind enough to answer a few questions for me, which I've included below. Enjoy.
Tribune • What role did you have making this commercial?
T. J. Parker • I came up with the idea, produced and directed the commercial.
Tribune • Where did the concept for this commercial come from?
TJP • I can't remember exactly how I came up with the idea. I do know that the idea was not based on a true story, if you know what I mean.
Tribune • They say it can be tough to use child actors, but the little girl in this video is both cute and capable. Who is she and how did you find her?
TJP • I went through a local talent agency, TMG. They pulled together a number of child actors, and we did some auditions. Sophie did a great job in the audition, so I felt confident that she could pull off the variety of expressions and tasks that this concept would require from her.
Tribune • What is the goal of this commercial?
TJP • The main goal for me is actually to get practice and get better at what I do. I'm an aspiring filmmaker, and there's so much to learn from every idea, every shoot, every crew, every project. Of course, we try come up with an idea that has a chance to win and then execute it as best as we can. Once we've done that, it's out of our hands, and we hope for the best.
Tribune • Have you entered this contest in the past? If so, how did you do?
TJP • Yes. We (some friends and I) entered a spot last year it did very well. "Noah's Last Chip." It was one of eight "Nacho Average Ad Award" winners, and it was the number one rated spot by viewers during the course contest. Because of that, we were a little bummed that the judges didn't choose it as one of the two spots to air in the Superbowl, but I'm happy with the spot and have no regrets for my efforts. I learned a lot and had fun.
Tribune • Is there anything else I should know?
TJP • Rating it 5 stars really helps it get noticed and viewed and draws positive attention to the spot, increasing the likelihood that it's chosen as a finalist.
Jim Dalrymple II