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Veterans themselves, Gene and Bill England wanted to do their part to help soldiers get jobs upon leaving the U.S. military.

So the owners of refrigerated trucking company C.R. England unveiled an initiative Thursday to hire 350 veterans by year's end to drive their fleet of semi-tractor trailers.

And the West Valley City-based company highlighted that commitment by showing off five trucks and trailers newly redecorated with a military theme.

Those rigs will be driven by five veterans who were singled out in a mid-day company event attended by Gary Harter, executive director of Utah's Department of Veterans & Military Affairs, Mayors Ben McAdams (Salt Lake County) and Ron Bigelow (West Valley City) and hundreds of company employees.

Setting out to honor all veterans — the 1,300 who work for C.R. England as well as others who drive for rival companies and independent contractors — Dan England said "not only is it our duty to ensure that those coming out of the military have great jobs, but it is [also] our privilege to hire these men and women.

"Veterans bring special skills to the workforce, which make them ideal candidates for positions in our company," the company chairman added. "Veterans are disciplined, team oriented and focused problem-solvers who have an unparalleled worth ethic."

C.R. England's initiative also will provide tuition incentives for veterans to pursue more education and access to career counselors to find the right kind of driving job within the company.

Veterans also will get hats and vehicle decals that recognize them as an "Honored Veteran" and the opportunity annually to drive the military-branded trucks. Candidates must be veterans with a clean safety record.

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