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Friends and family of Susan Powell began a 72-hour e-mail and social media blitz Monday morning help find the West Valley City woman who disappeared almost a month ago.

"The social media blitz is already working!!," Powell friend Kiirsi Hellewell wrote on a Facebook page about 7:40 a.m. "Our group has grown over 700 people in the last 4 hours."

Hellewell also introduced a new slide show of Powell with photos from childhood to recent months. The slide show can be found at

Those interested in participating in the media blitz are asked to send an e-mail to They will receive a response e-mail with instructions on how to send to five friends another e-mail to help find Susan Powell. Those people are then instructed to forward the e-mail again to five other people.

Hellewell said people who use the micro-blogging site are being asked to send a tweet about Powell. The goal would be to get enough people to twitter about Powell that it becomes a top-10 topic on that Web site, Hellewell said.

Hellewell said she and several friends made about 200 purple ribbons they had planned to pass out Sunday at church. She is encouraging others to make purple ribbons to wear, tie around trees or attach to cars.

Powell was reported missing Dec. 7. Her husband, Josh Powell, said he last saw her at about 12:30 a.m. that day at the couple's West Valley City home, before he took his two young sons camping in the snowy west desert of Utah. Police say they are investigating her disappearance as a missing-person case.

The social media blitz is scheduled to end 8 a.m Thursday. The ribbon campaign will run indefinitely, Hellewell said.

-- Nate Carlisle contributed to this report.

Susan Powell campaign

Those interested in participating are asked to send an e-mail to