About 20,000 students have flowed through Spy Hop's programs since its founding in 1999, and nabbing national recognition could help boost its cachet. The award honors the nation's best after-school programs and Spy Hop was chosen from a pool of 285 nominees.
Spy Hop "is changing the way young people see themselves," said George Stevens Jr., co-chairman of the President's Committee on the Arts and Humanities, in presenting the award. Stevens noted that 86 percent of students involved in Spy Hop go to college and 40 percent of its alumni work in the media industry.
Spy Hop's mission is to mentor young students in the digital media arts through hands-on programs in film, audio, music and design.
Executive Director Kasandra VerBrugghen says the type of programming that the group offers helps ensure the next generation has essential skills, support and passion for the arts – but also the passion for themselves and their work.
"I'm hoping that will really elevate us to the next level," she said at the White House. "You know it will ensure that this organization is a thriving organization within the community."
As part of the award, Spy Hop will receive a $10,000 grant.
Obama, who joked that she would stay put all day to hug every kid at the awards ceremony, said such after-school programs don't just expose kids to the arts and humanities but they also teach problem solving, discipline and teamwork.
"And these skills aren't just important in the photo lab or on the stage; they're also critical in the classroom," the first lady said. "They will be critical in the boardroom. And, frankly, they're skills that you'll use when you wind up here one day at the White House because I know some of you are headed here."
Rodriguez, who got one of those Obama hugs, had a private conversation with the first lady while on stage, but she didn't want to share the contents.
"I'm going to keep it a secret," she said, grinning. "It's just for me."